holoride: Navidezna resničnost sreča resnični svet

Dekle na zadnjem sedežu Audi e-trona se bori z utrujenostjo in dolgočasjem. Nemirno se igra z rokami in ravnodušno strmi skozi okno. Med grizenjem temno pobarvanih nohtov, zavzdihne. Vse na njej izdaja edino misel, ki ji roji po glavi: Bomo kmalu tam?

18.08.2020 Avtor: Audi Team  Fotografije: Arhiv Audi

To je prizor iz napovednika, ki so ga posneli pri podjetju holoride GmbH, oddeljenemu podjetju, v katerem ima Audi Electronics Venture GmbH manjšinski delež. Prikazuje situacijo, ki jo starši precej dobro poznajo: medtem ko voznik uživa za volanom, ostali potniki vožnjo doživljajo kot izgubo časa. Seveda bi se lahko tudi kratkočasili, toda ali ni čas preveč dragocen, da bi ga tratili? Ali ne bi bilo čudovito, če bi vsaka vožnja z avtomobilom postala edinstveno doživetje za vse v avtu?

Dekle pograbi očala za navidezno resničnost, ki ležijo poleg nje, in si jih nadene. Nenadoma se znajde sredi zanimive igre. Zdi se, kot da Audi e-tron ne vozi več mimo sivih stavb, pač pa drvi skozi barvit fantazijski svet, kjer živijo beli in modri piščančki. Ko se avto v resničnem svetu ustavi na prehodu za pešce, se ustavi tudi vozilo v navidezni resničnosti in piščančki lahko prečkajo cesto. S krmilnikom v desni roki lahko dekle meri nanje in zbira točke za vsak zadetek.

Podatki vozila se popolnoma prekrivajo s podatki igre: vsak ovinek, vsak pospešek in vsako zaviranje avtomobila oblikuje izkušnjo navidezne resničnosti. Kasneje v napovedniku dekle na podoben način na hrbtu dinozavra leti skozi prazgodovinsko pokrajino in z vesoljsko ladjo pluje po vesolju.

 

“We only create things that can become real in some form. The technology has to exist to make the concept feasible.”

Christian Bolognesi, Italdesign spokesman

The Pop.Up Next concept doesn’t herald a flying car per se, but a self-driving, self-flying, fully autonomous, electric-powered taxi. It’s designed to operate on a multi-mode principle. Two passengers sit in a capsule, which, for driving purposes, is attached to a four-wheel ground module that is also electric-powered and fully autonomous. For flight mode, the capsule is autonomously detached from the ground module, then attached to an eight-rotor air module or drone capable of vertical take-off.

 

On board with Angus

“The aeronautical-inspired seatsfeature netting that adjusts to each passenger’s shape.”

Nicolas Bussetti, Designer, Italdesign

The concept certainly appears cool and suitably futuristic, both from outside and inside the ultra-minimalist cabin. My details and my ‘journey’ have already been pre-registered on an app on my smartphone and, as I settle into the seat, I’m recognised and welcomed aboard by PIA, my speaking Personal Intelligent Assistant. The seats certainly feel comfortable, and, currently, there’s sufficient space behind them to hold a couple of small bags, although it’s possible the flying taxi will be smaller in size when it reaches production. The ‘dashboard’ in front of me is one large screen that incorporates augmented-reality technology and enables me to highlight icons simply by moving my eyes


By pressing on a small touchpad mounted between the seats, I can then choose the ambient-lighting theme I desire, and the type of music I wish to listen to through the speakers built into the headrests. Naturally, there is plenty of glass area to provide occupants with a fine view as they soar over the city, although the floor below my feet is not transparent – and deliberately so, as Nicolas points out: ‘We wanted to create an open environment that enables passengers to enjoy the experience, but we also wanted to ensure they felt safe and weren’t frightened.’

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Trust is key

But how would I feel if I actually were in a real, electric battery-powered drone flight with no pilot in sight? ‘I’m sure people won’t trust an autonomous flying machine 100 per cent straight away – even though we already fly around the world in airliners on autopilot,’ Stefano Mancuso, the co-ordinator of Italdesign’s electric and electronic architecture project unit, tells me. ‘But by the time the flying taxi becomes a reality – say, by 2030 – we’ll all be very used to using autonomous cars. And, anyway, when the taxi’s in the air, there’ll always be human support at hand – there’ll always be someone passengers can talk to in a control centre who’ll be able to take remote control, if needs be.’ So, I invite an honest, quick-fire, one-word answer: would Stefano go up in the flying taxi? ‘Yes,’ comes the immediate reply. ‘I would. I won’t be on the first flight, though, as our CEO’s already signed up for that!’
Zaradi fizičnega občutenja resnične vožnje se zdi virtualna izkušnja neverjetno realistična in bolj intenzivna kot kdajkoli prej.

Nils Wollny

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The journey is the reward

The company has already conducted a flight in public, at Drone Week in Amsterdam last year – but using a 1:4 scale model. The flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This proved the effectiveness of the Airbus coupling system and its locking and latching functionality. The air module currently rests on legs to make docking easier, but it’s envisaged that such legs would not be required by the time the concept reaches production.

To make the project with full-sized versions viable, more powerful batteries than those that exist today would be required, and Airbus is currently working on developing such technology. Noise is another issue, and reduction of the high-pitched whirring familiar to anyone who has witnessed even a small drone in flight is being sought. Italdesign is working with Audi to develop battery and electric-motor technology for the ground module – an area in which Audi’s engineers have already proven highly competent, as the recent launch of the e-tron SUV testifies. Therefor an Audi engineer is also based with the Italdesign team in Italy.

V Audiju zgodbe oživijo

Razširjena resničnost (XR) je nadpomenka za navidezno resničnost (VR) in nadgrajeno resničnost (AR). Z novo tehnologijo dobi razširjena resničnost dodatno dimenzijo:

»Podatkovne točke, kot so položaj, hitrost, krmiljenje, pospeševanje in zaviranje, smo združili z umetnimi okolji. S tem nismo ustvarili le popolnoma sinhroniziranega gibanja skozi navidezne svetove, ampak tudi nekaj radikalno novega, kar zabava potnike na zadnjih sedežih na še nikoli prej viden način«, pravi Nils Wollny, soustanovitelj in (od 1. februarja 2019) izvršni direktor podjetja Holoride.

Tudi če uporabniki vsak dan potujejo po isti poti, bodo s pomočjo navidezne resničnosti vsakič doživeli nekaj novega. Piščančkov naslednji dan morda ne bo več na prehodu za pešce, saj bo drugačna tudi vožnja v resničnem svetu. Tako nastane povsem nov medijski format: elastična vsebina.

Punca v avtu doživlja navidezno resničnost

 

Tehnologijo so razvili inženirji pri Audi Electronics Venture GmbH in jo prvič predstavili na lasvegaškem sejmu potrošniške elektronike CES leta 2019. Prvi navidezni svetovi tega razstavnega projekta so nastali v sodelovanju z Disneyjevimi strokovnjaki za igre in interaktivne izkušnje. »Ko je Audi pristopil do nas s to idejo, smo se razveselili priložnosti za oživitev naših junakov v okolju avtomobila«, je povedal Mike Goslin, podpredsednik oddelka za igre in interaktivne izkušnje pri Disneyju.

 

Uporabniki so potrdili: visoka stopnja vživljanja v igro, manj potovalne slabosti

Raziskava, v kateri je sodelovalo 44 udeležencev, je pokazala, kako zelo impresivna je tehnologija: ta nova vrsta razvedrila med vožnjo zagotavlja visoko stopnjo vživljanja, kar pomeni, da se v navidezno resničnost lahko poglobimo in jo dojemamo kot izjemno resnično.

»Popolnoma se zatopiš v igro, postaneš del nje, čisto te prevzame«, je dejal eden od udeležencev raziskave. Spet drugi se je spraševal: »Kako je mogoče, da se lahko tako izgubiš v igri?« Nad prototipom so bili še posebej navdušeni starši, ki bi tehnologijo uporabljati na dolgih vožnjah z otroki, takoj ko bo na voljo.

Premagovanje potovalne slabost je zanimiv stranski učinek te tehnologije. Mnogo ljudi v avtomobilu ne more brati ali gledati videoposnetkov, ne da bi jim bilo pri tem slabo. Med preizkušanjem tehnološke novosti pa je bilo število udeležencev, ki niso imeli težav s slabostjo pri vožnji, trikrat večje kot običajno. Morda zato, ker telo strmenje v knjigo ali pametni telefon zaznava kot nasprotje dinamičnemu gibanju avtomobila. Pri holorideu pa je gibanje v navideznem svetu usklajeno z gibanjem avtomobila.

Slika: Pred preizkusom so udeležence vprašali, kako pogosto imajo težave s potovalno slabostjo. Le 18 odstotkov udeležencev je dejalo, da navadno ne občutijo težav (vrednosti na levi strani). Z uporabo tehnologije holoride pa je kar 53 odstotkov udeležencev vožnjo preživelo brez kakršnih koli simptomov slabosti (vrednosti na desni strani).

 

 

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The journey is the reward

The company has already conducted a flight in public, at Drone Week in Amsterdam last year – but using a 1:4 scale model. The flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This proved the effectiveness of the Airbus coupling system and its locking and latching functionality. The air module currently rests on legs to make docking easier, but it’s envisaged that such legs would not be required by the time the concept reaches production.

To make the project with full-sized versions viable, more powerful batteries than those that exist today would be required, and Airbus is currently working on developing such technology. Noise is another issue, and reduction of the high-pitched whirring familiar to anyone who has witnessed even a small drone in flight is being sought. Italdesign is working with Audi to develop battery and electric-motor technology for the ground module – an area in which Audi’s engineers have already proven highly competent, as the recent launch of the e-tron SUV testifies. Therefor an Audi engineer is also based with the Italdesign team in Italy.

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25. ura: avtonomni avtomobili pomenijo več časa

“Vsebina, zlasti zabavna, bo postala gonilna sila za izkušnjo mobilnosti v prihodnosti.”

Nils Wollny

Holoride odpira tudi vprašanja o spremembah mobilnosti in izkušnje vožnje v prihodnjih letih. Z uporabo avtonomnih avtomobilov bodo ljudje vsak dan pridobili eno uro, ki bi jo sicer porabili za volanom. Zato smo celoten koncept mobilnosti pri Audiju poimenovali 25. ura. Zaradi te dodatne ure bodo digitalne storitve v avtomobilu postale še pomembnejše.

Mimogrede, to ni prva prelomnica, za katero smo poskrbeli pri Audiju. Vozniško izkušnjo smo korenito spremenili že z razvojem znamenitega Audi quattra.

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The journey is the reward

The company has already conducted a flight in public, at Drone Week in Amsterdam last year – but using a 1:4 scale model. The flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This proved the effectiveness of the Airbus coupling system and its locking and latching functionality. The air module currently rests on legs to make docking easier, but it’s envisaged that such legs would not be required by the time the concept reaches production.

To make the project with full-sized versions viable, more powerful batteries than those that exist today would be required, and Airbus is currently working on developing such technology. Noise is another issue, and reduction of the high-pitched whirring familiar to anyone who has witnessed even a small drone in flight is being sought. Italdesign is working with Audi to develop battery and electric-motor technology for the ground module – an area in which Audi’s engineers have already proven highly competent, as the recent launch of the e-tron SUV testifies. Therefor an Audi engineer is also based with the Italdesign team in Italy.

Dekle si je med vožnjo odstanilo VR očala

 

VR očala:podpiramo komercialno dostopne naprave

Tehnologija holoride ni namenjena le Audijevim vozilom, na voljo bo vsem proizvajalcem avtomobilov. Pri podjetju Holoride jo želijo s standardnimi VR očali v naslednjih treh letih ponuditi vsem potnikom na zadnjih sedežih.

Kaj pa dekle iz napovednika? Ko se Audi e-tron ustavi in se igra konča s sporočilom 'stopnja zaključena', si sname VR očala. Njeno edino vprašanje je: »Smo že prispeli?«

 

 

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The journey is the reward

The company has already conducted a flight in public, at Drone Week in Amsterdam last year – but using a 1:4 scale model. The flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This proved the effectiveness of the Airbus coupling system and its locking and latching functionality. The air module currently rests on legs to make docking easier, but it’s envisaged that such legs would not be required by the time the concept reaches production.

To make the project with full-sized versions viable, more powerful batteries than those that exist today would be required, and Airbus is currently working on developing such technology. Noise is another issue, and reduction of the high-pitched whirring familiar to anyone who has witnessed even a small drone in flight is being sought. Italdesign is working with Audi to develop battery and electric-motor technology for the ground module – an area in which Audi’s engineers have already proven highly competent, as the recent launch of the e-tron SUV testifies. Therefor an Audi engineer is also based with the Italdesign team in Italy.

1920x2500-mobil-e-mobility-blue-sky-thinking-036

The journey is the reward

The company has already conducted a flight in public, at Drone Week in Amsterdam last year – but using a 1:4 scale model. The flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This proved the effectiveness of the Airbus coupling system and its locking and latching functionality. The air module currently rests on legs to make docking easier, but it’s envisaged that such legs would not be required by the time the concept reaches production.

To make the project with full-sized versions viable, more powerful batteries than those that exist today would be required, and Airbus is currently working on developing such technology. Noise is another issue, and reduction of the high-pitched whirring familiar to anyone who has witnessed even a small drone in flight is being sought. Italdesign is working with Audi to develop battery and electric-motor technology for the ground module – an area in which Audi’s engineers have already proven highly competent, as the recent launch of the e-tron SUV testifies. Therefor an Audi engineer is also based with the Italdesign team in Italy.

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4 radikalni Audijevi konceptni avtomobili za različne priložnosti

Naši konceptni avtomobili izhajajo iz radikalne ideje: v središču pozornosti niso več vozniki, ampak potniki.

Preberite več
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2020-01-AudiLab_newsletter_01

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