“Enakost žensk bi morala biti samoumevna”

Z Marianne Heiss, članico nadzornega sveta skupine Audi AG, smo se pogovarjali o izzivih parov z dvema zahtevnima karierama, enakih pravicah žensk na delovnih mestih in spopadanju z nezavednimi predsodki.

19.03.2020 Avtor: Audi Team  Fotografije: Arhiv Audi

Ženska stoji pred vozilom Audi, v ozadju steklena zgradba
Ga. Heiss, oba z možem sta zaposlena na vodstvenih položajih v različnih podjetjih. S kakšnimi izzivi se srečujejo pari, kjer imata oba partnerja zahtevni karieri?

Marianne Heiss: Izzive vidim na treh ravneh: zasebni, družbeni in poklicni. V partnerskem odnosu je pomembno ohranjati občutek enotnosti in drug drugemu nuditi oporo. Na politični ravni potrebujemo strukturne spremembe, ki bodo zagotovile celovito varstvo otrok vseh starosti. Na delovnem mestu pa moramo imeti ženske in moški enake možnosti.

Kako vama pri dveh zahtevnih službah uspe vzpostaviti pravo ravnovesje?

Zame je smisel življenja živeti samostojno, kakovostno, polno in intenzivno. Uspeh v poklicu je le eden izmed mnogih pomembnih dejavnikov. Z možem morava veliko sodelovati, da najdeva dovolj časa za družino, prijatelje, šport in kulturna doživetja.

Leta 2011 ste v knjigi z naslovom Yes she can razložili, zakaj so ženske na vodstvenih položajih odločilnega pomena za dolgoročni uspeh podjetij. Kaj se je od takrat spremenilo na področju enakosti spolov na vodstvenih mestih?

Ženske smo pokazale, da smo sposobne prevzemati odgovornost in voditi, najbolj od vseh kanclerka Angela Merkel. Vse več žensk zaseda najvišje vodstvene položaje tudi v gospodarstvu. Vse to je pospešilo družbene spremembe in trajno vplivalo na politiko, gospodarstvo in podjetništvo. Pomemben učinek so imele tudi ženske kvote in pobude za uravnoteženo zastopanost spolov. Od leta 2011 je zaznati občuten napredek – nič več in nič manj kot to.

Kaj bi po vašem mnenju morali še storiti, da bi enakost spolov resnično postala del vsakdanjega življenja?

Na lovorikah še ne moremo počivati. Še naprej si moramo prizadevati za to, da enakost postane nekaj samoumevnega. Tako moški kot ženske se moramo na vseh ravneh in brez predsodkov zavzemati za raznolikost ter dosledno slediti njenim načelom v vsakdanjem življenju.

“We only create things that can become real in some form. The technology has to exist to make the concept feasible.”

Christian Bolognesi, Italdesign spokesman

The Pop.Up Next concept doesn’t herald a flying car per se, but a self-driving, self-flying, fully autonomous, electric-powered taxi. It’s designed to operate on a multi-mode principle. Two passengers sit in a capsule, which, for driving purposes, is attached to a four-wheel ground module that is also electric-powered and fully autonomous. For flight mode, the capsule is autonomously detached from the ground module, then attached to an eight-rotor air module or drone capable of vertical take-off.

On board with Angus

“The aeronautical-inspired seatsfeature netting that adjusts to each passenger’s shape.”

Nicolas Bussetti, Designer, Italdesign

The concept certainly appears cool and suitably futuristic, both from outside and inside the ultra-minimalist cabin. My details and my ‘journey’ have already been pre-registered on an app on my smartphone and, as I settle into the seat, I’m recognised and welcomed aboard by PIA, my speaking Personal Intelligent Assistant. The seats certainly feel comfortable, and, currently, there’s sufficient space behind them to hold a couple of small bags, although it’s possible the flying taxi will be smaller in size when it reaches production. The ‘dashboard’ in front of me is one large screen that incorporates augmented-reality technology and enables me to highlight icons simply by moving my eyes


By pressing on a small touchpad mounted between the seats, I can then choose the ambient-lighting theme I desire, and the type of music I wish to listen to through the speakers built into the headrests. Naturally, there is plenty of glass area to provide occupants with a fine view as they soar over the city, although the floor below my feet is not transparent – and deliberately so, as Nicolas points out: ‘We wanted to create an open environment that enables passengers to enjoy the experience, but we also wanted to ensure they felt safe and weren’t frightened.’

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Marianne Heiss

Marianne Heiss se je rodila leta 1972 v Kremsu na Donavi. Diplomirala je iz poslovne administracije s poudarkom na računovodstvu in reviziji ter upravljanju in razvoju organizacij na Univerzi uporabnih znanosti Wiener Neustadt. Potem ko je pridobila naziv revizorke in davčne svetovalke, se je zaposlila kot vodja pisarne v podjetju Dorint Hotels v Hamelnu. Marca 1996 se je pridružila eni največjih oglaševalskih agencij na svetu BBDO, kjer je opravljala različne vodstvene funkcije, od marca 2019 pa je izvršna direktorica BBDO Nemčija. Od maja 2018 je članica nadzornega sveta skupine Volkswagen. V upravnih odborih DAX podjetij (lestvica 30 najuspešnejših podjetij v Nemčiji)  je trenutno približno 30 odstotkov žensk. Središče njenega življenja je še vedno na Dunaju, kamor redno potuje. Poleg službe je aktivna na področju raznolikosti, med drugim je za nemški poslovni časnik Handelsblatt pisala tudi kolumno o oglaševalski industriji.

Trust is key

But how would I feel if I actually were in a real, electric battery-powered drone flight with no pilot in sight? ‘I’m sure people won’t trust an autonomous flying machine 100 per cent straight away – even though we already fly around the world in airliners on autopilot,’ Stefano Mancuso, the co-ordinator of Italdesign’s electric and electronic architecture project unit, tells me. ‘But by the time the flying taxi becomes a reality – say, by 2030 – we’ll all be very used to using autonomous cars. And, anyway, when the taxi’s in the air, there’ll always be human support at hand – there’ll always be someone passengers can talk to in a control centre who’ll be able to take remote control, if needs be.’ So, I invite an honest, quick-fire, one-word answer: would Stefano go up in the flying taxi? ‘Yes,’ comes the immediate reply. ‘I would. I won’t be on the first flight, though, as our CEO’s already signed up for that!’
One of the big problems we’ll have is acceptance.

Massimo Martinotti, head of mobility solutions, Italdesign

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The journey is the reward

The company has already conducted a flight in public, at Drone Week in Amsterdam last year – but using a 1:4 scale model. The flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This proved the effectiveness of the Airbus coupling system and its locking and latching functionality. The air module currently rests on legs to make docking easier, but it’s envisaged that such legs would not be required by the time the concept reaches production.

To make the project with full-sized versions viable, more powerful batteries than those that exist today would be required, and Airbus is currently working on developing such technology. Noise is another issue, and reduction of the high-pitched whirring familiar to anyone who has witnessed even a small drone in flight is being sought. Italdesign is working with Audi to develop battery and electric-motor technology for the ground module – an area in which Audi’s engineers have already proven highly competent, as the recent launch of the e-tron SUV testifies. Therefor an Audi engineer is also based with the Italdesign team in Italy.

“Skoraj nihče ni povsem nepristranski, pomembno pa je, da svoje predsodke vedno znova postavljamo na preizkušnjo.”

Marianne Heiss, članica nadzornega sveta skupine Audi AG
Omenili ste nezavedne predsodke – ti so še vedno med glavnimi razlogi, zakaj se ženske manj pogosto odločijo za kariero. Kako se sami spopadate s takšnimi predsodki?

Odločitev o tem, kdo bo zasedel nek položaj, mora temeljiti na podlagi najboljših in najprimernejših kompetenc, ne spola. To, da si ženska, ne bi smela biti ovira – na to sem kot ženska še posebej pozorna. Pomembno je, da svoje predsodke vedno znova postavljamo na preizkušnjo. Kadar nas predalčkanje pripelje do napačne odločitve, moramo to odločitev popraviti.

V nadzornemu svetu skupine Audi AG ste že dobro leto. Kakšne cilje ste si zastavili v tej vlogi?

V zadnjih 23 letih sem pridobivala mednarodne izkušnje na agenciji BBDO in imela priložnost dodobra spoznati avtomobilsko industrijo. V vlogi članice nadzornega sveta se osredotočam predvsem na to, kakšni bodo avtomobilski izzivi v prihodnosti, kako vpeljati nujne spremembe in kako lahko kot članica nadzornega sveta prispevam k uresničevanju teh sprememb. To so glavna vprašanja, na katera želim odgovoriti.

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