življenjski slog 25.04.2022
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Iskanje po AudiLab Slovenija
Z Marianne Heiss, članico nadzornega sveta skupine Audi AG, smo se pogovarjali o izzivih parov z dvema zahtevnima karierama, enakih pravicah žensk na delovnih mestih in spopadanju z nezavednimi predsodki.
19.03.2020 Avtor: Audi Team Fotografije: Arhiv Audi
Marianne Heiss: Izzive vidim na treh ravneh: zasebni, družbeni in poklicni. V partnerskem odnosu je pomembno ohranjati občutek enotnosti in drug drugemu nuditi oporo. Na politični ravni potrebujemo strukturne spremembe, ki bodo zagotovile celovito varstvo otrok vseh starosti. Na delovnem mestu pa moramo imeti ženske in moški enake možnosti.
Zame je smisel življenja živeti samostojno, kakovostno, polno in intenzivno. Uspeh v poklicu je le eden izmed mnogih pomembnih dejavnikov. Z možem morava veliko sodelovati, da najdeva dovolj časa za družino, prijatelje, šport in kulturna doživetja.
Ženske smo pokazale, da smo sposobne prevzemati odgovornost in voditi, najbolj od vseh kanclerka Angela Merkel. Vse več žensk zaseda najvišje vodstvene položaje tudi v gospodarstvu. Vse to je pospešilo družbene spremembe in trajno vplivalo na politiko, gospodarstvo in podjetništvo. Pomemben učinek so imele tudi ženske kvote in pobude za uravnoteženo zastopanost spolov. Od leta 2011 je zaznati občuten napredek – nič več in nič manj kot to.
Na lovorikah še ne moremo počivati. Še naprej si moramo prizadevati za to, da enakost postane nekaj samoumevnega. Tako moški kot ženske se moramo na vseh ravneh in brez predsodkov zavzemati za raznolikost ter dosledno slediti njenim načelom v vsakdanjem življenju.
“We only create things that can become real in some form. The technology has to exist to make the concept feasible.”
The Pop.Up Next concept doesn’t herald a flying car per se, but a self-driving, self-flying, fully autonomous, electric-powered taxi. It’s designed to operate on a multi-mode principle. Two passengers sit in a capsule, which, for driving purposes, is attached to a four-wheel ground module that is also electric-powered and fully autonomous. For flight mode, the capsule is autonomously detached from the ground module, then attached to an eight-rotor air module or drone capable of vertical take-off.
“The aeronautical-inspired seatsfeature netting that adjusts to each passenger’s shape.”
The concept certainly appears cool and suitably futuristic, both from outside and inside the ultra-minimalist cabin. My details and my ‘journey’ have already been pre-registered on an app on my smartphone and, as I settle into the seat, I’m recognised and welcomed aboard by PIA, my speaking Personal Intelligent Assistant. The seats certainly feel comfortable, and, currently, there’s sufficient space behind them to hold a couple of small bags, although it’s possible the flying taxi will be smaller in size when it reaches production. The ‘dashboard’ in front of me is one large screen that incorporates augmented-reality technology and enables me to highlight icons simply by moving my eyes
By pressing on a small touchpad mounted between the seats, I can then choose the ambient-lighting theme I desire, and the type of music I wish to listen to through the speakers built into the headrests. Naturally, there is plenty of glass area to provide occupants with a fine view as they soar over the city, although the floor below my feet is not transparent – and deliberately so, as Nicolas points out: ‘We wanted to create an open environment that enables passengers to enjoy the experience, but we also wanted to ensure they felt safe and weren’t frightened.’
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Massimo Martinotti, head of mobility solutions, Italdesign
The company has already conducted a flight in public, at Drone Week in Amsterdam last year – but using a 1:4 scale model. The flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This proved the effectiveness of the Airbus coupling system and its locking and latching functionality. The air module currently rests on legs to make docking easier, but it’s envisaged that such legs would not be required by the time the concept reaches production.
To make the project with full-sized versions viable, more powerful batteries than those that exist today would be required, and Airbus is currently working on developing such technology. Noise is another issue, and reduction of the high-pitched whirring familiar to anyone who has witnessed even a small drone in flight is being sought. Italdesign is working with Audi to develop battery and electric-motor technology for the ground module – an area in which Audi’s engineers have already proven highly competent, as the recent launch of the e-tron SUV testifies. Therefor an Audi engineer is also based with the Italdesign team in Italy.
“Skoraj nihče ni povsem nepristranski, pomembno pa je, da svoje predsodke vedno znova postavljamo na preizkušnjo.”
Odločitev o tem, kdo bo zasedel nek položaj, mora temeljiti na podlagi najboljših in najprimernejših kompetenc, ne spola. To, da si ženska, ne bi smela biti ovira – na to sem kot ženska še posebej pozorna. Pomembno je, da svoje predsodke vedno znova postavljamo na preizkušnjo. Kadar nas predalčkanje pripelje do napačne odločitve, moramo to odločitev popraviti.
V zadnjih 23 letih sem pridobivala mednarodne izkušnje na agenciji BBDO in imela priložnost dodobra spoznati avtomobilsko industrijo. V vlogi članice nadzornega sveta se osredotočam predvsem na to, kakšni bodo avtomobilski izzivi v prihodnosti, kako vpeljati nujne spremembe in kako lahko kot članica nadzornega sveta prispevam k uresničevanju teh sprememb. To so glavna vprašanja, na katera želim odgovoriti.
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Prikazana vozila lahko v posameznih detajlih odstopajo od trenutne ponudbe za slovenski trg. Na slikah so prikazani nekateri elementi dodatne opreme, ki so na voljo za doplačilo. Vse cene so neobvezujoče priporočene cene, vključno z DDV in davkom na motorna vozila. Pridržujemo si pravico do napak v vsebini in do sprememb.
Ogljikov dioksid (CO₂) je najpomembnejši toplogredni plin, ki povzroča globalno segrevanje. Emisije onesnaževal zunanjega zraka iz prometa pomembno prispevajo k poslabšanju kakovosti zunanjega zraka. Prispevajo zlasti k čezmerno povišanim koncentracijam prizemnega ozona, delcev PM₁₀ in PM₂,₅ ter dušikovih oksidov. Podrobne okoljske informacije o novih osebnih avtomobilih najdete na seznamu o varčni porabi goriva in emisijah CO₂.
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